Pay-Per-Click (PPC) advertising is now offered by many of the main search engines and directories but it is Google’s Sponsored Links, more commonly known as PPC, which is by far the most popular.
PPC advertising can be setup relatively quickly and is a great way to gain more visibility for keyword searches aimed at relevant traffic.
The great thing about PPC campaigns is that unlike other forms of advertising you don’t pay to place your advert, only if someone clicks on your advert. This is why it is most important to make your campaigns and chosen keywords as relevant, focused and concise as possible.
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