Pay per click (PPC) advertising is less commonly known as sponsored links, sponsored adverts and Cost per click (CPC).  It is an excellent way to place your adverts on the first page of most popular search engines such as Google, Yahoo and Live!

What is Pay Per Click (PPC) Advertising?

Pay per click or PPC is a way of advertising online whereby you only pay a publisher when someone clicks on your link. Generally, you do not pay to place the advert.

PPC advertising allows you to target quality traffic rather than quantity by only appearing in a [..more]