Last year, more money was spent on the internet than in High Street shops in the lead up to Christmas, and the forecast this year is that even more spending will be conducted from the comfort and warmth of customers homes and offices.  And in the process they will be avoiding queues, traffic jams and that ubiquitous last minute rush, let alone the cold north wind!

But whether your business needs an online shop to sell products and services 24 hours a day, 7 days a week, 365 days a year or you need to use a website to promote your company, a website is most definitely not just for Christmas!

And here’s 10 reasons why your business needs a company website.

10 Reasons Why a Company Website Could Help Promote Your Business

1. A company website helps to clarify your products and services and promote your business to potential customers.

2. A company website makes it easier for potential customers to contact you.  Be sure to include a call to action, such as your telephone number, on every page.

3. A company website can be used to attract customers by offering free advice, free information and free give-aways such as an e-book or downloadable PDF. Apparently 61% of people using the internet are searching for information.  If your website ranks high in the major search engines and is seen to be giving away useful free advice, you will be seen as experts in your field.

4. A company website allows potential customers to feel in control of viewing your products and services rather than being confronted by a ‘pushy’ salesman which may turn them away.

5.  A company website allows visitors and customers alike to shop and return at a time that’s convenient for them. This is why online shopping has become so popular in the lead up to Christmas.

6. Unlike a catalogue, brochure or a traditional media advertisment, a company website can be regularly updated.  New products and special offers can be frequently updated to attract more customers.

7. Visitors to your website can leave their contact details and receive a free email newsletter, allowing you to be more proactive by using ‘push marketing’ techniques.

8. Website traffic analysis can tell you which product pages and offers are most popular and those that aren’t, allowing you to tailor your products and services to your target audience.

9.  An online e-commerce solution will allow you to sell your products and make money even when you are asleep!

10.  A company website allows you to set up a program to allow affiliates to sell your products for you.

So if you are looking to promote your business online in 2010 or your current company website is not working for you, please contact me on +44 (0)1634 322 721 or email web-info@buzzinfly.co.uk and I will be full of Christmas spirit (not literally) and only too willing to give you some free advice on how a company website can promote your business in 2010.

Happy Christmas and a Propserous New Year from all of us at Buzzin Fly!