Internet Marketing, especially SEO (Search Engine Optimisation), is more popular with UK businesses than ever before.
Self-employed business persons, SME’s and trans-global companies are all fully aware that having a professional looking website will have a positive impact on your business. But a company website is nothing, if it is not visible in Google; and all internet marketing services rely on one main component – website analytics.
Website analytic reports need to be analysed and recommendations followed if you are to optimise your business website ranking with the search engines.
Measuring the results of your page views, the time each visitor spends on your site, which sites and search engines are sending you the most traffic, which search terms are being used to find you, and the most popular pages on your site, is all useful information that needs to be reported and analysed if your internet marketing program is going to be worth anything at all.
Web Analytics is at the core of every single aspect of Internet Marketing.
We use two different programs to report on our clients’ websites – AWstats wall street download and our own more advanced professional web analytics program.
Awstats is a web traffic reporting program that offers a considerable amount of reporting information including page views, unique monthly users, most popular search terms and inbound links.
AWstats is offered FREE OF CHARGE to all our clients.
The Buzzin Fly Web Stats Pro software is an advanced program that offers much more functionality and reporting, and is recommended for businesses that are employing an ongoing internet marketing program.
Our Web Stats Pro software is particularly good when monitoring PPC campaigns as it will list the exact keyword of key phrase that was used even when it is not listed in your PPC keyword list! It will also track a visitor’s point of entry through to a point of sale, and state whether the lead originated via a search engines natural listing or a paid inclusion or PPC campaign. This information is crucial, for instance, when determining how effective your budget is being spent between PPC and SEO.
Our advance tool is charged by page views - £20 per month for up to 10,000 page impressions.
Whether your budget spend allows you to be more proactive in marketing your company website and warrants advanced analytics and reporting; or you simply want to collect basic website traffic data, one thing is for sure – you are wasting your money if you are not analysing your website stats.
Buzzin Fly works with UK businesses in offering bespoke internet marketing services tailored for your business needs. We offer monthly web analytics reporting and recommendations as part of our highly successful internet marketing programs.