Strategic link building is the most important part of any SEO program, and offering blogs free content with back-links is a perfect way to receive a better search engine ranking.
If you want to increase the Google ranking
of your company website you must optimise your content to make it as relevant as possible to the keywords your target audience are using to find your products and services.
Your website needs history. A new domain doesn’t carry the same weight as one listed for several years.
But most essential to your Google ranking, is the inbound links your website receives from other good quality, relevant, high ranking sites.
Content relevancy, authority and inbound links - together, this is known as ‘Google Juice’.
Considering you already have relevancy and history on your side, ‘Google juice’ is all about managing a strategic link building program.
Google rates inbound links very highly, and the search ranking your website receives is based largely on the quantity and quality of other sites linking to it. There is difference of opinions, but I am still convinced a good quality, relevant one-way link is treated as a ‘premium link’ by Google. But be careful. Some SEO companies are still promoting three-way linking as a way to beat Google into thinking a reciprocal link is in fact a one-way link; and this is not the case.
If in doubt, my SEO policy is simple - Don’t try to cheat Google. Play within the rules and only employ “white hat” SEO marketing techniques. Google is both clever and strict.
Over the past several years, a whole new industry has grown around the provision of SEO and link building. Many SEO companies are using automated software; and though it is time-consuming, more costly and labour intensive, the best results will come to those who use humans and understanding, not software and logic.
There are different ways for your website to receive good quality one-way, in-bound (also known as back-links) from high ranking and relevant websites, but one of the most successful that I have used is offering good quality content to high ranking websites and blogs, in exchange for back-links to my clients’ website.
By writing good quality original editorial content that has relevant anchor text and links to relevant pages within your website, Google considers the links to be of higher quality than a simple link from a banner advertisement or ‘Useful Links’ page. As an added bonus, research suggests a higher click-through rate on links with editorials against stand-alone text links or banners.
Articles can be given away as free content in exchange for these highly prized links. This form of creating ‘Google Juice’ can be used to target high ranking websites, but in reality works perfectly with the millions of blogs that are on the web today.
Blogs are continually adding new content, so are always on the lookout for good quality, relevant articles. Content can be added to a blog as a simple post or can be part of an agreement to add regular content to fixed pages and used as ‘online advertorials’. This is a new idea I call ‘hosted sponsored marketing pages.’
Link building is the most important part of any SEO program. So make sure you get it right. Employ an internet marketing company that you can trust to use white hat marketing strategies and manage your strategic link building program.
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