Pay per click (PPC) advertising is less commonly known as sponsored links, sponsored adverts and Cost per click (CPC). It is an excellent way to place your adverts on the first page of most popular search engines such as Google, Yahoo and Live!
What is Pay Per Click (PPC) Advertising?
Pay per click or PPC is a way of advertising online whereby you only pay a publisher when someone clicks on your link. Generally, you do not pay to place the advert.
PPC advertising allows you to target quality traffic rather than quantity by only appearing in a search results list if it matches a search phrase or keyword. This way of targeted marketing is very useful but can be costly and a waste of time unless the PPC campaigns are setup correctly in the first instance.
PPC advertising is most commonly found on search engines, and as the most popular search engine on the planet the best place to start your PPC advertising is with Google. But be careful. Whereas Google suggest setting up your own campaigns is a very simple process, they fail to explain that to maximise your profits and return on investment (ROI) PPC campaigns are best setup by someone with both experience and the time to manage them.
Here at Buzzin Fly we have had many calls from businesses large and small who have been duped into thinking setting up a successful PPC campaign will be quick and simple. Only to find little or in most cases, no new business before or after they pay Google a big fat cheque for the cost of several hundred or thousand clicks!
The truth is it is very easier to get quantity traffic to your website via paid advertising. But it isn’t quantity traffic you are need. It’s quality traffic, potential customers who because their search matches your campaign search terms offers a greater potential for a sale.
Google’s PPC advertising is called Google AdWords. This system is more advanced than most. Better to work with if you have experience, harder to get right if you haven’t as there is more functionality and ways to maximise your campaigns.
The most common mistake we see is where a company has decided to setup its own PPC campaigns in Google AdWords using Broad Match search rules only. There are three ways to add keywords to your campaigns: Broad Match, Phrase Match and Exact Match.
If one of the keywords you wish to be listed for has more than one word, internet marketing, for example then a broad match could show your advert for both or either of those keywords. A Phrase Search requires the person searching to include both words in the correct order, but the search can include other words too. For example, internet marking in the uk. The third and best way to attract quality traffic through a PPC campaign is to use an Exact Match. For your advert to appear the keyword phrase has to match the search term exactly.
Just armed with simple information it is easy to understand that an Exact Match will offer less “clicks” but the highest sales potential; whereas a Broad Match will bring you the most traffic but with less potential for a sale.
This is by far the most common mistake made by companies attempting to save money by setting up a PPC campaign themselves instead of outsourcing the work to experience internet marketing professionals like Buzzin Fly.
There are plenty of other things to consider when using PPC advertising that will take up your valuable time. So why not contact us now and let us manage a successful PPC campaign for you, allowing you the time to manage your business.