Pay-Per-Click (PPC)

advertising is a great way to get potential customers to buy your products and services, and Google Adwords is by far the most popular.  It is also the ONLY GUARANTEED way to get your company website listed on the first page of Google.

But many businesses, especially SME’s and self-employed persons attempt to set up their own PPC campaigns and end up receiving a high bill from Google for little or no return in sales.

There is a lot more I can write about correctly setting up, managing and monitoring your Google Adwords PPC campaigns.  But what is imperative is that you follow these three basic steps:

1.  Research and List Relevant Keywords
You need to research and create a short list of the most popular and relevant keywords and keyphrases. The most popular keywords are going to be more expensive, so you need to consider the cost of each keyword or keyphrase on its own merits and weigh up the cost per click versus the quality lead generating traffic.

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2. PPC Campaign Advertisement
Your Google Adwords PPC campaign ads need to include your keywords, preferably the most popular ones in both the ad title and the ad text.

For example:  If you were runnig a Pay Per Click dazed and confused movie campaign to receive leads for your internet marketing services in Kent.  Then your main keywords would be internet marketing & kent; and your advert could work something like this:

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in Kent
Kent Internet Marketing services
Qualified leads for PPC experts
www.BuzzinFly.co.uk

3. Website Landing Pages
Your PPC campaigns will also include a link. This link should be to a landing page relevant and specifc to your campaigns.  It should have a high keyword density existing of the most popular keywords and key phrases in your PPC campaign keyword list.

This third step is often ignored when setting up PPC management and PPC campaigns.  But the conversion rate will be much greater if a user types in a search term and is offered an advert which matches the same search phrase, and then with a single click is taken to a whole page of relevant sales copy.

PPC - Do’s and Dont’s
DON’T create PPC campaigns that send visitors to your Home Page if your PPC campaigns are about specific products or services.

DO regularly monitor the results.

Buzzin Fly can set up your Google AdWords PPC campaigns for as little as £150.  We can manage your campaigns for as little as £100 per month.

For more details contact us now or call 01634 322 721