Who is managing Your Online Marketing Campaigns?
Some search engines and directories offer insentives for what is known as ‘Paid Inclusion’ advertising. That is, if you pay for an advertisement you receive preferential treatment. Another type of paid inclusion is most commonly knoown as Pay-Per-Click or Sponsored Links advertising - the most popular being Google AdWords - whereby your advert will appear in the right-hand side column of any search results for the keywords you agree to bid on. You are only charged if someone ‘clicks’ on your advert.
The idea of Pay-Per-Click (PPC) advertising is that whereas with a ‘natural’ search you are getting all-encompassing ‘quantity’ traffic; with PPC you will only attract ‘quality’ traffic’ – people that are specifically looking for YOUR services.
Another type of paid inclusion is known as CPM (Cost Per Thousand) advertising. For this you are charged per thousand page views, also known as ‘page impressions’. In this form of paid advertising you will be charged whether or not someone clicks on your advert or chooses to ignore it.
Buzzin Fly can not only setup, monitor and manage your PPC campaigns but we will be able to advise you on which is best for your budget and particular set of circumstances.
Buzzin Fly PPC Management includes:
- Keyword Analysis
- Campaign Management
- Monitoring Competition
- Split Testing
- Campaign Splits