A recent survey stated that a visitor will spend an average of just 46 seconds on your website before moving on to the next site (Source: Clickz.com). The next website they visit could be one of your competitors, and they could have been your next client.

The current UK economy makes it difficult enough for small businesses to compete and survive, but the competition you will face online is going to be tenfold and so it is imperative that you consider the following tips to guide you towards better online business success for you and your company.

The total number of registered domain names now stands at over 60 million. Some of these domain names are owned by your business competitors.  Only a fraction of these websites will have considered the following tips. This is your advantage.

Know what your target audience want
Research your target audience, and then research and consider their requirements.

eCommerce will increase your potential marketplace but it needs adaptability, flexibility and end-user focus to be successful

A good business plan
Whether you’re a thinker or a doer, behind all successful business ideas there’s a great business plan.

Your business success will rely heavily on managing your revenue source, knowing where and when to expect your break-even points and most importantly, by making your business plan a rolling plan and not a static one.

Buzzin Fly can offer many years of  eCommerce experience and recommend online business strategies at no extra cost; and because our development is bespoke, we can help you make the right choices when it comes to design, development and payment solutions.

By being 100% in control of your business you will be more confident of your business success. eCommerce needs a good idea, a solid business plan, the right software and developers.

Choosing the right Developers
Even if you have programming knowledge and experience we would always recommend you work with a good professional web development team, preferably Buzzin Fly!

You should be focusing all your energy and time on managing the business, not the website.

Work with a company, not an individual.

Choosing the right eCommerce solution
Every “expert” will have their own opinion on the best eCommerce solution.  We believe our advice is the best independent and impartial advice we can give.

When choosing your web developers ask them what eCommerce software is best for you and your business and why.  If they say any of the following, we would suggest they are thinking of themselves, and not your business.

a)    We have built our own eCommerce software
b)    We use an off-the-shelf “Shop-in-Box” solution
c)    Not sure, this is our first eCommerce site
d)    We were hoping you wouldn’t ask
e)    What’s eCommerce?

Your online shop needs to be seen & leave a good impression
Just like window shopping in a local shopping centre, your online eCommerce shop needs to entice people in and help to show them around.  Visitors need to find what they are looking for as quickly and easily as possible.

Your website needs to give a great first impression, and leave visitors wanting to return and possibly even telling others to visit the site because of the good experience they have had, whether that be the usability, cool design, available product range, competitive prices or better still, a mixture of all of the above.

Users will feel more obliged to do business with you if your eCommerce store is easy to use, allows the customer to find what they want and feel in-control of their actions.  This last point is very important.  If the customer feels in control of the situation, they are more likely to proceed and buy your products and services.

Push products towards your target audience
When you walk into a shop you will be faced with sale items, new arrivals and this week’s best sellers.  You need to use the same marketing tactics and have your best selling products, new arrivals or those products you wish to sell, visible to all your visitors.  This is called ‘push marketing’.  It is when you go to a store for one thing and come out with another!

Place your best products or services, or those you want to promote, on your home page.  Make them stand out so visitors to your online shop notice them.

Learn to Manage your eCommerce Admin
Backend operations are the backbone of your online storefront. Spend time analysing and getting to know the backend administrative area provided with your eCommerce solution.

And remember… it doesn’t matter how successful you are, your nearest competitor is only a click away!

For more information on how Buzzin Fly can help your business with eCommerce success contact us now on +44 (0)1634 322 721

If you want to increase the Google ranking

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of your company website you must optimise your content to make it as relevant as possible to the keywords your target audience are using to find your products and services.

Your website needs history.  A new domain doesn’t carry the same weight as one listed for several years.

But most essential to your Google ranking, is the inbound links your website receives from other good quality, relevant, high ranking sites.

Content relevancy, authority and inbound links - together, this is known as ‘Google Juice’.

Considering you already have relevancy and history on your side, ‘Google juice’ is all about managing a strategic link building program.

Google rates inbound links very highly, and the search ranking your website receives is based largely on the quantity and quality of other sites linking to it. There is difference of opinions, but I am still convinced a good quality, relevant one-way link is treated as a ‘premium link’ by Google.  But be careful.  Some SEO companies are still promoting three-way linking as a way to beat Google into thinking a reciprocal link is in fact a one-way link; and this is not the case.

If in doubt, my SEO policy is simple - Don’t try to cheat Google.  Play within the rules and only employ “white hat” SEO marketing techniques.  Google is both clever and strict.

Over the past several years, a whole new industry has grown around the provision of SEO and link building.  Many SEO companies are using automated software; and though it is time-consuming, more costly and labour intensive, the best results will come to those who use humans and understanding, not software and logic.

There are different ways for your website to receive good quality one-way, in-bound (also known as back-links) from high ranking and relevant websites, but one of the most successful that I have used is offering good quality content to high ranking websites and blogs, in exchange for back-links to my clients’ website.

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By writing good quality original editorial content that has relevant anchor text and links to relevant pages within your website, Google considers the links to be of higher quality than a simple link from a banner advertisement or ‘Useful Links’ page.  As an added bonus, research suggests a higher click-through rate on links with editorials against stand-alone text links or banners.

Articles can be given away as free content in exchange for these highly prized links.  This form of creating ‘Google Juice’ can be used to target high ranking websites, but in reality works perfectly with the millions of blogs that are on the web today.

Blogs are continually adding new content, so are always on the lookout for good quality, relevant articles.  Content can be added to a blog as a simple post or can be part of an agreement to add regular content to fixed pages and used as ‘online advertorials’.  This is a new idea I call ‘hosted sponsored marketing pages.’

Link building is the most important part of any SEO program.  So make sure you get it right.  Employ an internet marketing company that you can trust to use white hat marketing strategies and manage your strategic link building program.

The result of this first impression for many SME’s or small business is to claim ‘PPC doesn’t work for us!’

But we have turned around the fortunes of many businesses with a well managed Google or Yahoo PPC campaign that giving a business good leads and a regular stream of revenue.

free lady chatterley s lover The main culprit I see causing this problem is a list of keywords using a Broad Match.

There are three types of keyword matches, and as a general rule a broad match will offer you the highest CPC (Cost per Click) with the lowest returns.

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Broad Match
If your keywords list uses a broad match it means that, where a particular keyword uses two or more words, a match will take place for one or more of those words.  For example: setting a broad match for ‘web site design’ means your PPC advert can be shown when someone searches for anyone of those words.

A PPC broad match works like a catch-all; and the problem is that those three words can mean something completely different when used with other searches, ie spider’s web, building site or interior design.

The other two, Phrase Match and Exact Match are much more concise and therefore offer much higher rates of return; and as they are less popular, can offer a lower CPC, too.

Phrase Match
Using the Phrase Match in your Google PPC keywords list will help to focus on the relevancy of the search results and whether your campaign matches that of the actual search term, itself.  By placing keywords in “speech marks” it tells Google that your campaign should only be listed where all the keywords are used in the order you have written them.  But it also allows other words to be included within the search phrase, too.

For example, if we had listed “web site design” then our campaign would be shown for the following Google searches:
web site design
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web site graphic design

The only stipulation is that all the keywords are included, in the order you have written.

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Exact Match
Generally speaking, listing your keywords using Exact Match will reward you with the highest returns; and in some cases, for the least CPC.

To use the Exact Match your Google PPC keyword must include [brackets].  An Exact Match will only show your campaign if a Google search matches your keyword list, exactly.  A Google search for web site design would show your Google PPC campaign advert if you had listed [web site design] only.

When Buzzin Fly set up a new campaign for a client we would test the water by using all three keyword search terms: broad match, phrase match and exact match.  We would then collate and analyse the statistics of the traffic and lead generation reports, and build a much more focused and concise campaign depending on the results.

When managing and monitoring our clients Yahoo and Google PPC campaigns we offer the best results and a high return on investment (ROI), no matter what industry or business, big or small.

We do not use automated bidding software and we do not outsource any of our services.

Many Search Engine Marketing (SEM) and Internet Marketing companies now use automated software to manage customer accounts.  These systems do not give the customer a good return.  They simply give the unscrupulous marketing company increased profits by spending less time managing campaigns.

Buzzin Fly offer Pay Per Click (PPC) Management for clients as a stand-alone service or as part of a complete Internet Marketing programme.  We also provide a one-off Google or Yahoo PPC Setup service which allows you to take control of your own PPC management knowing that your campaigns will offer you good leads and potential customers.

For more information on these or any of our other Web evelopment or Internet Marketing services please contact us now on +44 (0)1634 322 721 or by email.

Self-employed business persons, SME’s and trans-global companies are all fully aware that having a professional looking website will have a positive impact on your business.  But a company website  is nothing, if it is not visible in Google; and all internet marketing services rely on one main component – website analytics.

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Website analytic reports need to be analysed and recommendations followed if you are to optimise your business website ranking with the search engines.

Measuring the results of your page views, the time each visitor spends on your site, which sites and search engines are sending you the most traffic, which search terms are being used to find you, and the most popular pages on your site, is all useful information that needs to be reported and analysed if your internet marketing program is going to be worth anything at all.

Web Analytics is at the core of every single aspect of Internet Marketing.

We use two different programs to report on our clients’ websites – AWstats wall street download and our own more advanced professional web analytics program.

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Awstats is a web traffic reporting program that offers a considerable amount of reporting information including page views, unique monthly users, most popular search terms and inbound links.

AWstats is offered FREE OF CHARGE to all our clients.

The Buzzin Fly Web Stats Pro software is an advanced program that offers much more functionality and reporting, and is recommended for businesses that are employing an ongoing internet marketing program.

Our Web Stats Pro software is particularly good when monitoring PPC campaigns as it will list the exact keyword of key phrase that was used even when it is not listed in your PPC keyword list!  It will also track a visitor’s point of entry through to a point of sale, and state whether the lead originated via a search engines natural listing or a paid inclusion or PPC campaign.  This information is crucial, for instance, when determining how effective your budget is being spent between PPC and SEO.

Our advance tool is charged by page views - £20 per month for up to 10,000 page impressions.

Whether your budget spend allows you to be more proactive in marketing your company website and warrants advanced analytics and reporting; or you simply want to collect basic website traffic data, one thing is for sure – you are wasting your money if you are not analysing your website stats.

Buzzin Fly works with UK businesses in offering bespoke internet marketing services tailored for your business needs.  We offer monthly web analytics reporting and recommendations as part of our highly successful internet marketing programs.

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For example. if someone searches Google using the term ‘buzzin fly’ we aim to get our website in first position. and then keep it there. This process is not simple & comes with no guarantees.

Step 1:
To start your own SEO Management Program you will need to implement the following:

Keyword Density
Inbound Link Popularity
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Page ranking
Keyword Analysis
Search Engine Traffic Analysis
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Page Indexing
Alternate Text
Meta Tags

Step 2:
The first stage is to get on the top page of the main search engines. This can take between 3-6 months or more. depending on how popular your keywords are & how strong the competition is.

Step 3:
Once you reach the first page in Google for your main keywords, let alone #1, your competitors may be employing another SEO consultancy to compete with you. Consider SEO as part of an ongoing process. This is just the start!

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If you are willing to read, learn & manage your own campaign then this is a good starting point. But you will need to devote plenty of time to it if you are going to outwit your competitiors.

If you do not have the time or are not prepared to learn and keep abreast of current search engine marketing techniques then you should employ the services of an internet marketing company ot manage an ongoing SEO program for you, if you want to optimise your online business success.

Contact Buzzin Fly and ask about our SEO and internet marketing proograms now and we will help make your website work for you.

• Make your company blog relevant and useful so it will rank in search engines.
• Make use of relevant and popular keywords when adding content to your blog.
• Keep the distinction between the writing style of your blog with your company website.
• Be more approachable and relaxed when writing for the blog.
• Underetake SEO on your blog in the same way as you would your company website.
• Optimise your title tag and add additional SEO by including meta description and keyword tagging.
• Consider a professional design for your blog.
• Make sure your blog and all its content is accessibile and its structure is user-friendly.

extreme movie movie download download brigadoon dvdrip Above all, don’t forget you are writing for a blog.  Even if the blog is openly promoted as corporate or business blog, be sure to write in a transpparent and honest way.  Allowing comments that criticise your product and services will help create confidence and appreciation your bloog will need if it is to be a successful marketing tool.

A business or corporate blog is an excellent way to increase website traffic. increase leads & customers and an exciting way to promote your company news. products and services.

Buzzin’ Fly are experienced in UK business blogging and offer a complete Blog Management service.

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Please contact us on 01634 322 721 if you would like to know about this service.

We have many clients based in London and when pitching for new work have found that we are able to offer clients a cost-effective solution for up to 50% less than other professional London-based web design, web development and even SEO & internet marketing companies offering the same level of expertise and experience.

watch miss march aka playboys in divx free slap shot Our competitive prices are not due to cutting corners, outsourcing (a practise many web companies in London, Kent & throughout the UK undertake) or unprofessional work.  It is simply down to the fact that with lower overheads, we can afford to offer a professional service and a cheaper rate.

Among our London clients we are currently working with Adam Smith Institute, Child Poverty Toolkit, Stockholm Network, Global Health Futures, London Waste Technology, Nurses For Reform, White Square Investments and Farsight, among others.

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View samples of our web development work

Buzzin Fly is a professional web development & internet marketing solutions company with offices in Gillingham, Kent.  Considering it only takes 45 minutes to travel into central London, the same time it can take to drive from one end of Oxford Street to the other, Buzzin Fly can provide a cost-effective  web development alternative to over-priced, over-rated London web development companies.  Many of which do not offer much in the way of customer support.

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We have London web development & London web design experience - but choose to live locally and sell our services at suburb prices!

Are you a London company looking for a London Web Development company?

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advertising is a great way to get potential customers to buy your products and services, and Google Adwords is by far the most popular.  It is also the ONLY GUARANTEED way to get your company website listed on the first page of Google.

But many businesses, especially SME’s and self-employed persons attempt to set up their own PPC campaigns and end up receiving a high bill from Google for little or no return in sales.

There is a lot more I can write about correctly setting up, managing and monitoring your Google Adwords PPC campaigns.  But what is imperative is that you follow these three basic steps:

1.  Research and List Relevant Keywords
You need to research and create a short list of the most popular and relevant keywords and keyphrases. The most popular keywords are going to be more expensive, so you need to consider the cost of each keyword or keyphrase on its own merits and weigh up the cost per click versus the quality lead generating traffic.

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2. PPC Campaign Advertisement
Your Google Adwords PPC campaign ads need to include your keywords, preferably the most popular ones in both the ad title and the ad text.

For example:  If you were runnig a Pay Per Click dazed and confused movie campaign to receive leads for your internet marketing services in Kent.  Then your main keywords would be internet marketing & kent; and your advert could work something like this:

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www.BuzzinFly.co.uk

3. Website Landing Pages
Your PPC campaigns will also include a link. This link should be to a landing page relevant and specifc to your campaigns.  It should have a high keyword density existing of the most popular keywords and key phrases in your PPC campaign keyword list.

This third step is often ignored when setting up PPC management and PPC campaigns.  But the conversion rate will be much greater if a user types in a search term and is offered an advert which matches the same search phrase, and then with a single click is taken to a whole page of relevant sales copy.

PPC - Do’s and Dont’s
DON’T create PPC campaigns that send visitors to your Home Page if your PPC campaigns are about specific products or services.

DO regularly monitor the results.

Buzzin Fly can set up your Google AdWords PPC campaigns for as little as £150.  We can manage your campaigns for as little as £100 per month.

For more details contact us now or call 01634 322 721

Have you considered companies based in Kent?

Buzzin Fly is based in Gillingham Kent, just 45 minutes from Central London.

Based in Kent we are able to offer the same high standards and professional expertise of web design & web development companies based in London, at a fraction of the cost.

Buzzin Fly has won many contracts with London-based organisations by offering high standards of service and technical support, and by offering lower prices because we have less overheads.

We regularly attend on-site meetings with our London-based clients and therefore are a wise choice for any company in London looking for high quality bespoke web site design and development.

Is the Internet working for you?

Whether  you are looking for a basic xHTML web site, a dynamic database-driven website that will store information on your products and services as well as your customers, or you are looking to create an eCommerce  online shop …

Buzzin’ Fly has the commercial experience to help, advice and guide you to making your online business a success.

Buzzin’ Fly has a proven track record in successful web development coupled with our approach to ‘making the internet work for you’ means we deliver:

• Website development that wins you more business
• Websites that address ACCESSIBILITY & USABILITY issues
• An awareness of the DDA, Websites & the Law
• A strong emphasis on using your company website for generation of sales leads, improved image & a strong return on investment

Buzzin Fly has a wealth of experience in all areas of web development.

There are basically three types of website development: eCommerce websites, database-driven websites and standard or xHTML websites.

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Tell me more: Does my company need a Static or Dynamic website?

Contact Buzzin’ Fly to ask us how we can help YOUR business become an online marketing successful?

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A corporate or company blog is a fairly new phenomenon for UK businesses but something that can lead to more site traffic, both your blog and main website if the two are linked, and more leads; and more importantly, it looks like it is here to stay.

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The main thing to consider is why visitors read your blog or blog ‘posts’ about your business on other blog sites; and how your posts or articles will differ from your regular news and press releases.

Corporate blogs should use a more ‘open’ and honest style of content writing.  Whereas your company website news & press releases can be more direct, biased and use dynamic language to promote your products and services, a business blog needs to understand and accept the unwritten rules of social media and blogsphere to fully appreciate the rewards.

Blogs are written in a less formal manner, and must be aware of the importance, not just on pushing information but as a two-way medium whereby readers comments are as important as the content itself.

Lessons can be learnt from the computer company Dell.  When they first launched their corporate blog it probably saw the site more as another promotional tool rather than a social media tool that could be used to help offer a different ‘way in’ for customers to Dell.  They were initially receiving up to 50% negative comments but since understanding corporate blogging and being more open and honest they now receive 80% positive comments.  This was revealed at this year’s SXSW convention in a lecture entitled: The Future of Corporate Blogs.

Like other large corporations, Dell has proactively used their corporate blog to offer readers the chance to have their voice heard, and also to feel like their views and comments are being listened to.  Dell has dropped their regular custom service approach to answering questions, and instead have allowed a more open and personal policy whereby any employee of Dell can answer comments and even offer apologies in a more transparent and human way.

Small businesses can a lot from Dell’s corporate blog success

If your company doesn’t already have a corporate blog then now’s the time to consider launching one, but be careful and sensitive to how you are going to use this new medium. In the current economic climate there are more companies looking for fewer leads.  Corporate blogging, managed correctly, could give you a higher profile over your closest competitiors.

Buzzin’ Fly offers a complete range of Corporate Blog services

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including copywriting, management & SEO (Search Engine Optimisation) including strategic link building.